The amount of time in which we use telephones to browse the internet is systematically increasing. This situation gives great opportunities to advertisers, because ads targeted to mobile devices can be much more engaging that on a Desktop. All thanks to the hardware possibilities offered by the smartphones and rich media formats.

Until recently, animated banners and video banners seemed an unusual solution. Meanwhile, in the era of the popularity of rich media, we are entering the next level of possibilities, that is the user’s participation in what is happening on the screen. 

What differs Rich media ad from a standard ad is more engaging interaction. In standard ad you can only click with it and go to a landing page. In Rich Media ads, interaction can be achieved by mouse cursor, touch, camera, sensors, video or any other which engages the user with the ad — before he decides to click CTA and go to landing page to learn more. 

We can use sensors or a camera so that the action is not limited to clicking. Such solutions are still gaining in popularity and are used by more and more publishers. 

Microphone, camera, action!

In the example below, the engagement was built by the possibility of a visual edition of the promotional message. In this case, it’s about uploading your own photo, choosing a frame and sharing graphics on social media. 

Thanks to an innovative, unimachable idea, the user (without leaving the ad) is entered in the world of the brand, and even shares with others what he experienced.

Panorama for success

For some time, panoramic photos have been gaining popularity. With the development of smartphones, more and more models are gaining this function. It is worth using it in the advertising format. 

It allows you to show more on the same banner size, engages the user who — when moving the phone — can see, for example, the interior of the car up close and have the impression of staying inside. 

In the another example by moving by phone, the recipient has the opportunity to visit the underwater world. A well-thought-out creation in this case is half the battle.

Good vibes

Another advertising format uses vibration, but with the “consent” of the user. After interacting with the advertisement (in the example below by patting the cat, i.e., sliding his finger across the screen), the phone began to vibrate, which is supposed to simulate the behavior of the animal during caressing. 

A well-used idea makes the recipient smile and emotionally combine naturally with the advertised brand. 

Balance and balance

Another sensor that can be used to create an advertising format for mobile is a gyroscope. Every day it is responsible for catching the moment when, for example, we want to change the arrangement of photographs from vertical to landscape. As it turns out, this is also an element worth applying in creative advertising. There are many possibilities here! 

One of them is the following creation, where the movements sensed by the gyroscope cause that the lights of the car illuminate part of the content on the website. 

Play it for me!

Another sensor that can be used to create an advertising format for mobile is a gyroscope. Every day it is responsible for catching the moment when, for example, we want to change the arrangement of photographs from vertical to landscape. As it turns out, this is also an element worth applying in creative advertising. There are many possibilities here! 

One of them is the following creation, where the movements sensed by the gyroscope cause that the lights of the car illuminate part of the content on the website. 

Action — interaction

You can also try to show innovative product by engaging the user. Samsung washing machine came up with such an idea — the unique feature of which is the possibility of adding forgotten clothes during washing. 

The recipient of the ad can virtually add a lost sock to the washing machine, which makes him contact with the new product willingly. The user’s attention is attracted by interactions, and then an text message is shown, which makes him aware of the possibilities of the product. 

The second example refers to the winter action of McDonald’s, which covered its restaurant with a glass ball. Inside of the ball everything was covered with snow and looked like a toy snowball — a music box. On this basis, they prepared a great media rich creation, on which they just presented a picture of this snowball. The interactivity of this format was that there was a message to shake the phone, just like it does with a snowball. The effect to see below. 

You are right next to me

An interesting option for mobile rich media ads is to use a geolocation. It is easier to convince you to buy the product you are interested in, if you find out that it is sold right next to it. 

The banner may appear when searching on the map, but also the option to check the nearest sales point may appear on the banner itself. 

This is not the only possible way to use geolocation. Thanks to this feature, the advertisement can also be adjusted in many other ways, because knowing where the recipient is located, we can, for example, check the weather. 

The advertising message can then be based on for example showing the car going in rain or sun, or as in the example below — choosing the right cosmetic that will work in given weather conditions. 

If the above examples have not convinced you yet, below you will find a comparison standard, static banners. 

To sum up, mobile rich media ads give the opportunity to build a deeper relationship with a potential customer, engage him and give him in an unusual way the advantages of the advertised product. It is worth using these formats more now, when they are not very popular yet, so what follows — they stand out and attract attention. 

The examples described above are only one of the way, because when creating rich media ads is limitted only by our imagination. An interesting idea combined with well-chosen technology is half the battle. You can not forget about the target group because not every interactive banner will work for every user. A smartphone is an extremely personal device, so you should use its capabilities to create personalized and tailored advertising messages. 

At the end

I hope that the examples above will inspire you and help you create interesting and effective banner campaigns. 

If you have any questions, feel free to contact us at support@dizply.com. Our team will be more than glad to help you.